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Overview
The
Internet is increasingly being used as the consumer's choice to evaluate and
compare mortgage loans. We identify those self-qualified consumers and bring
you together.
- Each day,
thousands of mortgage shoppers proactively utilize the major search
engines and directories to locate websites pertaining to the mortgage and
finance industry
- We
own and operate a network of mortgage websites designed to attract,
educate and qualify mortgage prospects
- After
arriving at one of our sites and researching their mortgage needs, a
percentage of these consumers will elect to have a professional provide
them with current quotes from lenders and advice as to where they may
obtain the best mortgage values
- The consumer
fills out a detailed loan application form which is then distributed, to a
mortgage professional who has an open lead order in Arizona.
- Our
mortgage leads are distributed semi-exclusively, meaning they are
distributed twice.
Quality
Control
We maintain a strict quality control emphasis on
our lead generation. All leads are generated in-house from our own websites.
We do not purchase leads wholesale from marketing companies.
Our proprietary database tracks every lead from inception through processing
and distribution. Invalid leads are readily identified and sources removed
if patterns of sub par quality are found. The result is better consistency
in lead format, information, quality and freshness.
Lead Freshness
We strive to deliver our mortgage leads as
quickly as possible. While our official guarantee is 24 hours old or less,
the majority of our leads will be delivered to you real-time or within hours
of submission. Real-time leads are leads that are streamed directly to our
customers within minutes of being submitted by the consumer. This is a
critical advantage as it stops the prospect from shopping elsewhere and
allows you to speak with them while the subject is fresh on their mind. All
leads are time stamped as to when they arrived into our database.
Lead Accuracy
Our software checks all leads before they go out
to make sure they are valid. If you find mistakes, we will credit your
account.
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